Clik here to view.
Does your brand need a ballot box question?
My first career was in politics in my native country of Canada. My political background has helped me clearly see that social media is about people first and technology second. My background has also...
View ArticleClik here to view.
How can brand advocates guide businesses through the new media maze?
New media is providing corporations the opportunity to reassess commonly accepted marketing practices. At the top of my list is the marketing/purchase funnel.According to Wikipedia, the...
View ArticleClik here to view.
Case study shows how Yelp.com ratings can lead to 9% revenue increase
When seeking senior management approval for a social media based marketing strategy, case studies are usually a ‘must have’ to help turn your strategy into a commercial reality. Matching form and...
View ArticleClik here to view.
Here’s what happened at Facebook’s Hack Sydney event
Facebook Hack Sydney – slide highlights how your fans (i.e. customers) are about retention and media is required for reach (i.e. consumers). I attended Facebook Studio’s Hack Sydney event at the...
View ArticleClik here to view.
Why you may be sabotaging your social media marketing
Listen all of y’all it’s a sabotage Fascinated by Research in Motion’s (RIM) efforts to reverse their declining market share, I read with interest a post by Alex Goldfayn titled 7 Marketing Lessons...
View ArticleClik here to view.
Can social media and mobile help Australian retail combat showrooming?
These are not good days for Australian ‘bricks and mortar’ retailers. (image – @M_Hickinbotham) The National Retail Association generated headlines with a report commissioned by Ernst & Young that...
View Article
